Preview Day At The New Petersen Museum
This week one of the finest automotive museums re-opened after a 14 month $90 million dollar renovation
The re-imagined space is wrapped in stainless-steel ribbons over a "hot-rod red" skin that in our opinion looks great
Situated across the street from the Los Angeles County Museum of Contemporary Art at the corner of Wilshire Boulevard and Fairfax Avenue, the original Petersen museum opened in 1994 in affiliation with car-magazine publisher Robert Petersen.
Petersen Publishing were the original publishers of your favorite car and truck publications such as Hot Rod Magazine, Motor Trend, Car Craft, Rod & Custome, Guns & Ammo and many more of your favorites.
Robert Petersen Started Hot Rod Magazine in 1947 while working to promote a Hotrod exhibition in Los Angeles he realized there was no media specific information about hot rods or hot rodding - so to educate and inspire people he began to develop Hot Rod magazine.
By mid-1949, monthly sales exceeded 50,000 copies. The rest as they say is history - Mr Petersen went on to build an empire and become one of the most successful publishing companies in America and during his later years open the original Petersen Museum in 1994.
Now fast forward to 2014 when work started to re-invent the space, bring it up to date and create a new enthusiasm for the museum. The original museum's interior was gutted and redesigned by The Scenic Route, a firm specializing in museum installations and set design (it handled the staging for Elton John's "Million Dollar Piano" residence in Las Vegas).
Three floors with 90,000 square feet of exhibit space joined by a spiral staircase are devoted to galleries that will transform as cars are rotated out of the museum's fabled downstairs vault.
The exhibits will change often and they will have special events throughout the year that caters every enthusiasts passion - think - Muscle cars - Cobras - Camaros - Hemi's - Trucks - Imports - Shelby's - Motorcyles and so much more - visit their website for more information. http://petersen.org/